Social Media Portfolio
Senior Content Strategist & Social Media Manager
10+ years growing audiences for Cosmo, Betches, & beyond.
20M+
Views, Single Reel
1.6M
Likes, Single Reel
31.6K
Reposts, Single Reel
12.1K
Comments, Single Reel
23.2K
Likes, Single Post
592
Reposts, Single Post
Content below was created for Betches Moms (@betchesmoms) and @rachelvarina — spanning viral Reels, meme carousels, trend-responsive content, and original video. Written, produced, and published by Rachel Varina.
🔥 Viral Content
Over 20 Million Views
📈 Top Performers
Highest Reach & Engagement
Best Performing Post · Meme Carousel · @betchesmoms
"And for the lady, perhaps a toddler bedtime routine that begins at 7 and ends at 8:52."
23.2KLikes
592Reposts
26Comments
Trending meme format applied to the universal mom experience. Relatable, shareable, perfectly timed — this is the Betches Moms voice at its best.
Top Reel · Original Video · @betchesmoms
"Save yourselves. I'm begging."
18.1KLikes
531Reposts
344Comments
Original video Reel — authentic parenting chaos that resonated. Real moment, real reaction, real reach.
🎬 Video & Reels
Original Video Content
📱 Carousels & Editorial
Multi-Slide & Storytelling Formats
✨ Trending Formats
Trend-Responsive & Cultural Moments
📸 More Work
Additional Range