Fancy seeing you here
Hey there, I’m rachel varina.
I’m a content strategist, social media manager, and editorial pro based in swampy sunny Tampa, Florida. With over a decade of experience in digital storytelling, I’ve created and managed content for major outlets like Betches, Cosmopolitan, and Brides.com, while also helping brands grow their voice, expand their reach, and actually connect with the audiences they’re chasing.
When I’m not writing viral articles (that are rich in SEO without feeling cringy, of course) or creating scroll-stopping social campaigns, you can find me mom-ing hard (two kids, endless snacks), booking my next press trip, or devouring thrillers in one sitting. My long-term goal is to write an instant NYT best-seller that gets turned into a Netflix series; my short-term goal is convincing my husband we should just order pizza for dinner. Consider it character development.