Fancy seeing you here
Hey there, I’m rachel varina.
I’m a content strategist, social media manager, and editorial pro based in swampy sunny Tampa, Florida. With over a decade of experience in digital storytelling, I’ve created and managed content for major outlets like Betches, Cosmopolitan, and Brides.com, while also helping brands grow their voice, expand their reach, and actually connect with the audiences they’re chasing.
When I’m not writing viral articles (that are rich in SEO without feeling cringy, of course) or creating scroll-stopping social campaigns, you can find me mom-ing hard (two kids, endless snacks), devouring thrillers, and overthinking home-decor decisions I’ll inevitably change in six months. My long-term goal is to write an instant NYT bestseller that gets turned into a Netflix series; my short-term goal is to convince my husband we should just order pizza for dinner. I consider both character development.
Published in
Betches · Cosmopolitan · Brides · Women’s Health · PopSugar · Elite Daily · Bustle · The Financial Diet · Men’s Health · Zola
What I do
Content strategy and brand voice development
Editorial writing, editing, and SEO optimization
Social media strategy, analytics, and growth
Affiliate and commerce content creation
Branded partnerships, email campaigns, and paid content strategy
Paid media creative and ad copy development
Influencer and PR collaborations
Make your editorial dreams come true (yes, really)