Education

University of Central Florida, Orlando, Florida
Bachelor of Arts in Communications; Minor in Writing & Rhetoric

Professional Summary

Senior content strategist and editorial writer with 10+ years of experience growing audiences, shaping brand voice, and building content operations that drive real results. Grew social audiences by 90K+ organically across brand accounts. Bylines in Cosmopolitan, Betches, Women's Health, and Brides. Equally comfortable setting strategy, writing copy, and creating short-form video — the rare combination of big-picture thinker and hands-on executor. Seeking a full-time remote role where content is taken seriously.

Professional Experience

Betches Media, Remote

Content Manager (Betches Moms) June 2024 – March 2026

• Led social content strategy and trend-driven storytelling for Betches Moms, contributing to 55K+ organic audience growth through high-performing short-form video and platform-native content.

• Stayed ahead of real-time trends, viral formats, and shifts in platform algorithms to create scroll-stopping content.

• Wrote, edited, and sourced marketing copy, branded content, and editorial features across social and digital platforms.

• Conceptualized, filmed, and edited social-first video content using CapCut, Canva, and in-app tools.

• Personified brand voice, ensuring content felt authentic, relatable, and on-trend.

• Analyzed performance metrics and trends to refine content strategies, optimizing for engagement and conversions.

• Managed affiliate marketing initiatives, branded partnerships, and ad placements to optimize revenue.

Hearst Corporation, Remote

Sex & Relationships Contract Editor (Cosmopolitan) April 2020 – Current

• Write, edit, and optimize SEO-driven relationship and lifestyle content to increase organic search traffic.

• Developed compelling email newsletter copy, engaging Cosmo Unlocked subscribers with fresh, strategic messaging.

• Conduct interviews with subject-matter experts and celebrities to ensure credibility and authority in published content.

• Refresh and repurpose existing editorial content to align with evolving SEO standards and brand initiatives.

Elite Daily, Remote

Staff Entertainment Writer March 2020 – December 2021

• Produced high-traffic, SEO-driven entertainment content aligned with audience trends and engagement analytics

• Conducted exclusive celebrity and industry interviews, crafting compelling, widely shared feature stories

• Developed strategic content plans by previewing and analyzing new shows, predicting trends and audience reception

• Researched and reviewed viral products and pop culture phenomena, translating insights into engaging editorial coverage

• Self-edited and published polished, on-brand articles for syndication across major media platforms

  
  

Revelry, Austin, TX

Social Media and Community Manager, October 2016 – January 2020

• Strategized and executed content across Facebook, Twitter, and Instagram, building and maintaining a dynamic brand presence

• Implemented data-driven growth tactics, boosting Instagram following by 160% through trend research and engagement strategies

• Led digital customer engagement with timely, brand-aligned responses to inquiries and community interactions

• Managed influencer partnerships and email marketing campaigns, driving brand awareness, engagement, and conversions

• Built and nurtured a 900+ member Facebook community, leveraging giveaways and exclusive content to increase interaction

  
  

Grandex, Inc. (Total Sorority Move), Austin, TX

Writer, Editor, Content Manager, February 2014 – October 2016

• Wrote, edited, and coded 15+ editorial pieces per week, maintaining a high-volume content pipeline

• Edited, coded, and ghostwrote 25+ freelance pieces weekly, ensuring consistent brand voice and quality

• Managed content distribution across social media, reaching an audience of 5M+ across platforms

• Produced 1,500+ original editorial pieces, driving consistent traffic and engagement

• Specialized in viral, shareable content that fueled brand growth and digital media success

  
  

310 Entertainment Inc. (Shark Tank, ABC), Los Angeles, CA

Intern/Production Assistant, March 2013 – August 2013

• Selected for an exclusive internship and scholarship by Executive Producer Clay Newbill

• Assisted the Casting Department with social media communications and digital applicant outreach

• Supported the Production Manager across all phases of production, logistics, and administrative tasks

• Gained hands-on experience in television production, contributing to the behind-the-scenes execution of an Emmy-winning show

Freelance & Consulting (ongoing)

• Develop and execute editorial, branded, and marketing content for leading publications, including Cosmopolitan, Betches, Women’s Health, Brides, and PopSugar

• Specialize in social media-driven storytelling, short-form video, and branded campaigns, crafting trend-responsive narratives that engage digital audiences

• Create marketing materials, landing pages, email campaigns, and customer stories that align brand messaging with audience needs

• Develop high-performing TikTok and Instagram Reels content in collaboration with brands to execute effective digital marketing campaigns

• Provide SEO consulting and content optimization to improve visibility, engagement, and search rankings

• Past collaborations include Concierge Auctions (Seasonal Copywriting), Flick Candles (Social Media Marketing), Blue Sky Scrubs, The Steam Team, and Main Street Hub

Additional Skills