Yup, this is my Resume

Education

University of Central Florida, Orlando, Florida
Bachelor of Arts in Communications; Minor in Writing & Rhetoric

Professional Summary

Creative and results-driven writer, editor, and content strategist with 10+ years of experience crafting compelling brand stories, high-performing marketing copy, and audience-driven editorial content. Whether it's an engaging campaign, an optimized commerce article, or a social post that sparks conversation, I know how to make words work. Adept at balancing brand voice with SEO, audience engagement, and strategic messaging, I thrive on translating complex ideas into content that resonates. If you need writing that connects, converts, and keeps people coming back for more—I’m your person.

Professional Experience

Betches Media, Remote

Content Manager (Betches Moms) June 2024 – Current

• Lead social content strategy and trend-driven storytelling for the Betches Moms brand, producing short-form videos, tweets, reels, and more

• Wrote, pitched, and published editorial content — parenting, lifestyle, commerce — driving engagement and organic traffic

• Developed and optimized affiliate & branded content campaigns, increasing ad revenue and audience retention

• Analyzed performance metrics, iterated strategies, and improved content reach month over month

Hearst Corporation, Remote

Sex & Relationships Contract Editor (Cosmopolitan) June 2021 – August 2022

• Wrote, edited, and optimized SEO-driven relationship and lifestyle content, boosting organic search traffic and audience engagement

• Developed compelling newsletter copy for Cosmo Unlocked, driving subscriber retention with fresh, strategic messaging

• Conducted interviews with experts and celebrities to produce credible, authoritative, and viral-ready features

• Refreshed and repurposed existing editorial content to align with evolving SEO standards and brand initiatives, maximizing reach

• Self-edited and published high-quality content directly, maintaining brand voice and rigorous editorial standards

Elite Daily, Remote

Staff Entertainment Writer March 2020 – December 2021

• Produced high-traffic, SEO-driven entertainment content aligned with audience trends and engagement analytics

• Conducted exclusive celebrity and industry interviews, crafting compelling, widely shared feature stories

• Developed strategic content plans by previewing and analyzing new shows, predicting trends and audience reception

• Researched and reviewed viral products and pop culture phenomena, translating insights into engaging editorial coverage

• Self-edited and published polished, on-brand articles for syndication across major media platforms

Revelry, Austin, TX

Social Media and Community Manager, October 2016 – January 2019

• Strategized and executed content across Facebook, Twitter, and Instagram, building and maintaining a dynamic brand presence

• Implemented data-driven growth tactics, boosting Instagram following by 160% through trend research and engagement strategies

• Led digital customer engagement with timely, brand-aligned responses to inquiries and community interactions

• Managed influencer partnerships and email marketing campaigns, driving brand awareness, engagement, and conversions

• Built and nurtured a 900+ member Facebook community, leveraging giveaways and exclusive content to increase interaction

Grandex, Inc. (Total Sorority Move) Austin, TX

Writer, Editor, Content Manager, February 2014 – October 2016

• Wrote, edited, and coded 15+ editorial pieces per week, maintaining a high-volume content pipeline

• Edited, coded, and ghostwrote 25+ freelance pieces weekly, ensuring consistent brand voice and quality

• Managed content distribution across social media, reaching an audience of 5M+ across platforms

• Produced 1,500+ original editorial pieces, driving consistent traffic and engagement

• Specialized in viral, shareable content that fueled brand growth and digital media success

310 Entertainment Inc. (Shark Tank, ABC) Los Angeles, CA

Intern/Production Assistant, March 2013 – August 2013

• Selected for an exclusive internship and scholarship by Executive Producer Clay Newbill

• Assisted the Casting Department with social media communications and digital applicant outreach

• Supported the Production Manager across all phases of production, logistics, and administrative tasks

• Gained hands-on experience in television production, contributing to the behind-the-scenes execution of an Emmy-winning show

Additional Freelance Work (current)

• Write and develop editorial, branded, and marketing content for leading publications including Cosmopolitan, Betches, Women’s Health, Brides, and PopSugar

• Specialize in social media-driven storytelling, short-form video, and branded campaigns, crafting trend-responsive narratives that engage digital audiences

• Create marketing materials, landing pages, email campaigns, and customer stories that align brand messaging with audience needs

• Develop high-performing TikTok and Instagram Reels content in collaboration with brands to execute effective digital marketing campaigns

• Provide SEO consulting and content optimization to improve visibility, engagement, and search rankings

• Past collaborations include Concierge Auctions (Seasonal Copywriting), Flick Candles (Social Media Marketing), Blue Sky Scrubs, The Steam Team, and Main Street Hub

Additional Skills